About Us

Allen Solly is a brand inspiring the birth of an entirely new consumer class. Launched in India in 1993, its edgy positioning, smart communication and great fashion created the ‘smart casuals’ category in India. A quintessential British Brand, Allen Solly was launched in India by Madura Fashion & Lifestyle A Division of Aditya Birla Fashion & Retail.

Allen Solly is in for western wear for women in India and redefines work wear in India with its ‘Friday Dressing’ fashion concept. It is the brand in the industry and is with men, women and kids presence across the country.